Berlin · Product & Business Development

Florian Gerloff

Senior Product & Business Developer

Results-oriented product and business leader with over 20 years of experience in driving product innovation, managing cross-functional teams, and delivering growth in dynamic startup environments — with a focus on product management, agile methodologies, eCommerce, and AI-driven solutions backed by data-informed decisions.

  • 20+years of experience
  • 20×revenue growth driven
  • 800%company growth supported
Portrait of Florian Gerloff

01 Experience

  1. May 2025 — Present Travel Tech

    Senior Product Manager PAY

    DS Destination Solutions · HRS Group · Berlin

    Leading product management for DS Pay, a payment processing platform for vacation rental agencies across 1.2M+ accommodations.

  2. 2022 — 2025 FinTech

    Chief Product Officer

    MyWage GmbH · Berlin

    Transformed the business model from pipeline to platform, driving a 20× increase in revenue. Leading product strategy and AI integration across the organization.

  3. 2016 — 2022 Point of Sale

    Branch Manager / Chief Product Officer

    Storecast GmbH · Berlin

    Defined the product vision and strategy and led cross-functional teams from concept to market.

  4. 2013 — 2016 FinTech

    Lead Product Owner

    Payleven GmbH (SumUp) · Berlin

    Implemented agile methodologies to enhance productivity and product delivery while leading multinational product teams.

  5. 2010 — 2013 eCommerce

    Head of Software Development

    Momox GmbH · Berlin

    Developed a scalable multi-storage system that supported an 800% company growth.

  6. 2004 — 2010 SaaS

    Software Developer

    Code Couture GmbH · Berlin

    Built agency SaaS products and custom software solutions.

02 Education

Executive MBA

Johannes Gutenberg University Mainz

Aug 2021 — Aug 2023

03 Expertise

Agile Methodologies

Scaling agile practices across multinational teams to improve productivity and shorten time-to-market.

Product Management

Full product lifecycle ownership — from discovery and strategy to delivery, iteration, and growth.

eCommerce Strategy

Building and scaling commerce platforms and operations for high-volume, high-growth businesses.

AI Integration

Leveraging advanced AI technologies to automate processes and create smarter products.

Business Strategy

Business model transformation, competitive analysis, and data-informed decision making.

Team Leadership

Team development and cross-functional collaboration in dynamic startup environments.

04 Portfolio

MyWage

B2C Platform

Comprehensive financial product management system designed and developed from the ground up with Bubble.io and AI technologies.

  • Partner integrations
  • Dynamic admin interface
  • Automated customer engagement
  • Scales to a six-figure user base

DS Pay

B2B Platform

Payment processing platform by Destination Solutions for vacation rental agencies — automating payment splits between property owners and agencies across 1.2M+ holiday accommodations.

  • Automated split payouts via Stripe
  • Cards, Apple Pay, Google Pay, Klarna & SEPA

DWS

B2B Platform

Platform for MediaMarktSaturn to market thousands of GSM and energy contracts every day.

  • Deep system integration
  • External provider connections
  • Streamlined user experience
  • High-volume processing

JUKE

B2C Streaming

German music streaming app with a catalogue of more than 11 million songs.

  • Content encryption
  • Adaptive streaming quality
  • Sonos & Smart-TV integration
  • High-load management

QueueMe

B2C Mobile App

Contactless queue management during COVID-19 — virtual lines instead of crowded waiting areas.

  • Virtual queues with real-time updates
  • Push notifications
  • Apple Wallet integration
  • Cross-platform

Custom Storage System

B2B

Warehouse management system at Momox powering scalable recommerce operations.

  • Dynamic storage management
  • Route optimization
  • Built for scale
  • End-to-end process integration

05 Contact

Interested in working together or just want to say hello?